This ambitious journalistic undertaking was short lived. It is speculation on my part, but I would bet that the budget for this high quality paper, printed on enameled glossy paper, was strained to the limit. Remember, we were in the depths of "the great depression" in the early 1930's. Within months, the "Criterion" was born. It was mimeographed, and a sad replacement for the flashy "Flash."
UNFORTUNATELY THIS GRAPHIC WILL BE DIFFICULT TO READ UNLESS YOU HAVE VERY HIGH DEFINITION ON A LARGE SCREEN.